Make your brand
stand out
I design brands and websites for people with interesting problems. Since 2015, I’ve helped more than 50 happy clients reach their business goals, and I can't wait to get you on that list.
Featured projects
Conventa
Sustainable B2B events
(Strategy, Identity, Website)
TEDxLjubljana
Educational conference
(Identity, Website)
Slovenian Marketing Association - DMS
Community anniversary
(Identity, Digital design)
Services

Brand Strategy
Set a strong foundation by defining your unique position, purpose, and promise. Align your team and culture around a clear strategy that guides every decision and fuels your brand's growth.
- - Brand architecture
- - Market positioning
- - Naming and messaging
- - Brand audit
- - Brand strategy document

Brand Identity
Stand out from your competition with a unique visual and verbal identity that captures attention. Every detail is crafted to tell your brand story and build lasting relationships.
- - Logo design
- - Moodboarding
- - Design systems
- - Brand guidelines document
- - Visual assets
- - Social media branding
- - Brand launch support

Websites
Connect and convert with a user-friendly website designed to engage visitors at every step, guiding them smoothly from discovery to action.
- - Website architecture
- - Website design
- - UX/UI design
- - Copywriting
- - Development support
About Luka

Hey, my name is Luka Kopajtic. I'm a brand designer living in
Ljubljana, Slovenia, and working remotely worldwide.
I love tinkering with tech, pulling things apart and putting them back
together. The creative process of solving complex and interesting challenges
has been fueling my design work since 2015. Since then, I've partnered
with over 50 companies and founders, helping them build memorable brands
and effective websites.
The purpose of this website is to get you on that list of happy clients
- and help me find projects that align with my values.
Who I work with
Big ideas don’t require big teams, but they do need aligned
values. I work with businesses that offer real value to
people and the planet. That could be a startup solving an
urgent problem, or an established company looking to rethink
its strategies. As long as you’re making a positive impact,
I'm pretty excited to work with you.
If you're a small business or a non-profit focusing on sustainability
of any kind, reach out – if I have some time, I might solve your
design challenges free of charge.
Who I don't work with
I don’t work with clients who prioritize revenue over responsibility. That means companies that have a disproportionately harmful effect on people or the planet. I don't take on projects in industries like fossil fuels, gambling, surveillance, tobacco, fast fashion, polluting manufacturing, or products designed to manipulate people. If that's your business, there are plenty of really great designers out there happy to work with you.
What sets me apart
In my humble opinion, what sets me apart from other designers is a human approach with a generalist expertise. My background in a wide variety of design disciplines allows me to always look at the bigger picture, dive deep to understand your unique challenges, and relentlessly work on solving them in creative ways. I had the luxury of seeing and understanding the client-side perspective and business-side thinking. That means whatever your challenge is, I probably already tackled it before, or know someone who did.
My design process
I like to keep things simple. I always start with a quick
intro call to understand what you need and how I can help.
If we’re a good fit, I first send you a clear battle plan
with an exact timeline and a fixed price.
When you're ready, we kick things off with a 3-hour workshop
where we align, discover, and define the whole process. After
that, I start delivering tasks one by one in a streamlined, proven
process, and you get a live dashboard that gives you a complete
overview. Along the way, we communicate with tools you already
know. I personalize the whole process so it fits the way you
work and gives you everything you need, and nothing you don't.
Past clients and results
Over the past decade, I've delivered real business results
for over 50 clients.
The work I'm most proud of in Europe are rebrands for established
businesses. Two great examples are TEDxLjubljana, a stage for
world-changing ideas, and Conventa, the B2B hub driven by sustainability.
I also enjoyed our collaboration with the Slovenian Marketing
Association (DMS) that spanned multiple years, and rebranding
of their Fanfara conference that educates young people.
Globally, I've mostly worked with startups in tech, helping them
bring their brand and websites to life. Some of the outliers
include Holoride, Polkastarter, Gamestar+, Ethernity, Nexera
Network, Poolz Finance, and more. Most of them are still pioneering
the decentralized finance and privacy space, years after our
partnerships.
Sustainability in design
Every pixel and every package has a footprint, adding up to enormous pollution by the graphic design industry. As designers, we have the unique opportunity to design with the planet in mind before a physical or digital product is even built. For me, that means thinking ahead, considering efficiency, and minimizing unnecessary waste. For my clients, it means switching to lightweight websites, green hosting, or renewable materials. Sustainability isn’t an extra step, it’s part of good design.
Approach
1. Human
My process is serious, but I always love to make the collaboration fun. Creating meaningful projects with nice people makes the process as enjoyable as the result. To those future clients: I can’t wait to meet you.
2. Streamlined
A simple, structured process is everything. No confusion, no unnecessary steps. Just clear, actionable stages that move your project forward while keeping you informed and stress-free.
3. Flexible
Nobody likes reinventing the wheel. That's why I adjust to your team’s workflow and tools, getting you the results without changing how you work.
4. Engaging
I don't have all the answers. But I bring the right questions. Your input will be taken at key moments, so your own vision is reflected in the final result without overwhelming you with constant revisions.
5. Result-driven
The purpose of my work isn’t just to look good. It's to drive real business results. Each design is built to be meaningful, measurable, and effective, creating an impact for your customers and driving tangible growth for your business.
"As Conventa turns 18, there is no better time to embrace a new look. We entrusted Luka to refresh Conventa's style, and I hope the fruits of this bold, creative cooperation will impress you as they did us."

Gorazd Čad,
CEO of Conventa
"I enjoyed working with Luka. He was reliable, on time, and professional. I’m happy I offered him the task of our entire TEDx branding, because the results really impressed and inspired me."

Grega Čufer,
President of TEDxLjubljana
"Luka's streamlined workflow is unmatched. His work consistently delivers high-quality results without the clutter."

Jaka Fefer,
Co-Founder at MightyWorks
"Luka is my go-to for any design challenge. He elevates every project far beyond initial expectations."

Arvin Natan,
Head of PR at Faculty Group
"In the 2 years he’s led our design department, Luka has always brought the creative part to the creative chaos in our agency."

Taf Majumder,
Marketing Lead at X8C
"Luka guided us through the brand identity process with creativity and precision. His trustworthy support turned complexity into clarity, leaving us confident and aligned."

Neža Brezovnik,
Manager at Conventa