Luka Kopajtič Luka Kopajtic

Slovenian Marketing Association

Developing young marketers

For the 30th anniversary of DMS’s student section, the association set out to bring back memories from its beginnings in ’94 and unite members across generations through a shared visual identity.

The solution was to blend the brand’s past and present visual identities and evoke nostalgia with playful early-internet graphics. A 90s dress code and a memory wall filled with photos of members and cultural milestones turned it into a day to remember.

Industry

Events, Community

Objectives

Event awareness, Community engagement

Scope

Identity, Website

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"Luka was one of the longest-standing members of our community, active in all major milestones in recent years. His contribution has decisively shaped the association’s image as we know it today."

Matej Mivšek
Matej Mivšek,
President of DMS - Student section
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