DMS

Developing young marketers.

Challenge

For the 30th anniversary of DMS’s student section, the association set out to bring back memories from its beginnings in '94 and unite members across generations through a shared visual identity. The anniversary look had to feel both nostalgic for alumni and fresh for current members.

Solution

The solution was to blend the brand’s past and present visual identities to re-engage the community across all age groups. We evoked nostalgia with playful early-internet graphics and a ’90s dress code. A memory wall and social content that showcased cultural and community milestones turned it into a day to remember.

"Working with Luka on the 30th anniversary identity was a great experience. He understood our history, our community, and translated it into a visual language that connected generations of DMS members."