Conventa

Connecting the events industry, sustainably.

Challenge

Conventa has pioneered sustainable B2B events since 2007. After 18 years, it grew beyond the Conventa trade show, but the shared name started to cause confusion as new services emerged over the years. The verbal and visual identity had become unclear, making it difficult to support expansion and communicate the company's value in a modern market.

Solution

We evolved Conventa through a clear new brand architecture that preserved its brand equity. Using the long-standing motto “Explore, Meet, Create” as a strategic foundation, we introduced three service categories: Conventa Explore, Conventa Meet, and Conventa Create. We refreshed the visual and verbal identity to remove noise and add confidence, resulting in a clearer, more flexible brand that stands out in a competitive industry.

"Luka guided us through the brand identity process with creativity and precision. His trustworthy support turned complexity into clarity, leaving us confident and aligned."