To reposition Conventa for its next chapter, Luka redefined its strategic foundations. The previous motto, "Explore, meet, create," was transformed into a new event naming system. With Conventa Explore, Conventa Meet, and Conventa Create, three core services were simplified, making future expansion more flexible while preserving the essence of the original brand.

Through Luka's strategy workshop, Conventa's team rediscovered its core values and set the foundation for the brand’s future positioning. During the process, the team aligned around a shared mission that became the new motto: Build connections that last.

To bring the refreshed brand to life, Luka designed Conventa’s new website. Conventa's new digital home clearly communicates Conventa’s evolved positioning and updated services through an engaging online experience. Personalized landing pages are tailored for each service and audience segment, ensuring visitors can easily find the information they need. The new event registration system provides a streamlined way to sign up for events, while the content hub offers valuable insights and resources for industry professionals.

Navigating the website is refreshingly simple, no matter the goal. Registering for events, reading industry insights, or just exploring the community has never been easier.