Work

Luka Kopajtic

Works Process Contact

Work

Branding

€2000 investment

4 weeks timeline

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Reserve your spot

Transparent process with clarity instead of guesswork

1. Brand workshop

We start with a 2-hour hands-on workshop to explore your challenges. We uncover what makes your story unique and how to position you. After the workshop, you get access to your custom Notion dashboard where you can track all next steps and deliverables in one place.

2. Strategy document

A solid strategy multiplies the impact of everything you do. Insights from the workshop, a questionnaire and my research are packed into a 10-page strategy PDF that explains the foundations of your brand's positioning and sets a clear path to long-term ROI.

3. Vision boards

Your strategy is connected to visuals with 2 distinct visions so we can quickly align on brand direction. We refine the look and feel that best supports your goals and growth, locking in a new brand identity that feels unmistakably you.

4. Logo system

I craft 2 memorable logo concepts. After a revision, I turn your chosen logo into flexible variations that work across every touchpoint. Your main visual element is designed to be seen and remembered, ensuring your brand stays top of mind.

5. Type and color

We define the core visual elements of your brand, including typography, colors, imagery, and textures that make everything feel consistent and intentional. The result is a clear visual language your audience can recognize instantly.

6. Identity guidelines

I document all your new brand elements in a future-proof 30-page PDF and a simple 1-page cheat sheet. This gives your team a clear and practical reference for applying the brand consistently as your business grows.

7. Social and web templates

Using your new guidelines, I design ready-to-use templates for social and a mockup of your website. This helps your designers and marketers move faster, stay on brand, and create high-quality content without starting from scratch every time.

8. Brand launch support

All strategy and identity deliverables are organized in your dashboard, so your team can confidently execute the launch. During the rollout and beyond, I support you by connecting you with trusted experts for print, motion, and website design.

Hey, I'm Luka Kopajtic.

For the past decade, I've helped founders craft their unique story and communicate it clearly. I'm here when you're ready to make your brand stand out.

Not at that growth stage yet? My 2-minute monthly emails are a great start if you want to learn how to build a lasting brand:

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