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Luka Kopajtic

Insights

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Define and design
a trusted brand in 4 weeks

Clarity call

FREE

Clarity call

Get clarity about branding process and ROI in a friendly 20-minute chat with Luka. We'll talk about your business goals and how to reach them through strategy and design.

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Workshop

1. Day

Workshop

We start with a personalized 2-hour deep dive to explore your business challenges. Together, we uncover what makes your brand unique and why people should care.

After the workshop, you'll have enough clarity to decide your next move: implement the insights on your own or move forward with our full 4-week branding engagement.

Story

1. Week

Story

Insights from the workshop and research are distilled into a short strategy PDF that helps you tell the right story to the right people. We define your positioning and set a clear roadmap to long-term ROI.

Visual direction

2. Week

Visual direction

To save time and make sure we're aligned, your strategy is turned into 2 distinct vision boards. We lock in the look and feel that best supports your goals and growth, then refine it into a new identity that feels unmistakably you.

Logo system

3. Week

Logo system

Out of 100 sketches, the best concept is refined into a unique new logo, then into a logo system that works across all sizes and mediums. Your main visual element is designed to be memorable, ensuring your brand stays top of mind.

Guidelines and templates

4. Week

Guidelines and templates

After 4 weeks, you receive your new identity. Future-proof guidelines PDF helps your whole team stay consistent and confident. Ready-to-use website and content mockups help your team move faster, without starting from scratch every time.

Touchpoints

Optional

Touchpoints

For work beyond strategy and identity, we extend with partner specialists who can deliver print, motion, and websites. The timeline and budget adapt to your needs, giving you everything you need and nothing you don't.

Not ready to transform your brand yet? Start with branding resources and insights that help you fix your brand at your own pace.

Hey, it's Luka. Welcome to the office. For the past 10 years, I've been helping founders find their unique story and communicate it clearly through branding. I send my most useful insights to 2500+ founders in honest 2-minute monthly emails, without AI .

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Diagnose your brand problems

Book a call to get clarity on your brand

Share your business goals in a 20-minute call and we'll share how to reach them with branding. If we're a fit, we can start a 4-week process to transform your brand.

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