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Luka Kopajtic Studio

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2024

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2023

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Branding
made clear

Transparent process refined for 10+ years gives you clarity instead of guesswork. Ready to launch a brand that attracts the right people and commands premium prices?

€2000 investment and a 4-week timeline

€2000 and 4 weeks

Reserve your spot Free strategy call

Day 1

1. Brand workshop

We start with a 2-hour personalized workshop to explore your challenges. We uncover what makes your story unique and how to position you. After the workshop, you get access to your custom Notion dashboard where you can track all next steps and deliverables in one place.

Week 1

2. Strategy guidelines

A solid strategy multiplies the impact of everything you do. Insights from the workshop and research are packed into a 10-page strategy PDF that explains the foundations of your brand's positioning and sets a clear path to long-term ROI.

Week 2

3. Visual direction

To save time and make sure we're aligned, your strategy is turned into 2 distinct vision boards. We lock in the look and feel that best supports your goals and growth, then refine it into a new identity that feels unmistakably you.

Week 3

4. Logo system

Out of 100 sketches, the best concept is refined into a unique new logo, then into a logo system that works across all sizes and mediums. Your main visual element is designed to be memorable, ensuring your brand stays top of mind.

Week 4

5. Identity guidelines

All visual elements like colors and typography are documented in a simple 1-page cheat sheet and a future-proof 30-page PDF. This gives your team a clear and practical reference for applying the identity consistently as your business grows.

Visual identity guidelines example

Week 4

6. Templates

All deliverables and ready-to-use mockups of your website and content are organized in your dashboard. This helps your designers and marketers move faster, confidently execute the launch, and create high-quality content without starting from scratch every time.

Social media and website mockups

Optional

7. Touchpoints

For work beyond strategy and identity, our studio extends with partner specialists who can deliver print, motion, and websites. The timeline and budget adapt to your needs, giving you everything you need and nothing you don't.

Printed banner example

Week 1

Story & Strategy

Sadly, people don't care about your business. Luckily, they care about your story, and we're good at finding it. We use it to define a lasting strategy that gives you a map of your market and guides your business growth at every step.

Brand workshop

Research

Positioning

Strategy guidelines

Icon of visual identity

Weeks 2 - 4

Identity design

Nice design alone doesn't sell. That's why we design your new identity as a mental shortcut to your unique story, rooted in strategy. The result is brands transformed from vague and forgettable into brands chosen first and remembered longest.

Visual direction

Logo system

Type and color

Identity guidelines

Web and content templates

Optional

Touchpoints

For work beyond strategy and identity, our studio extends with partner specialists to create your perfect team. Leaner than agencies, faster than freelancers. Predictably on time, on budget, and on-brand.

Website Design

Print

Motion

Packaging

Portrait of Luka Kopajtic

Hey, I'm Luka Kopajtic. Welcome to the studio. For the past decade, I've helped founders craft their unique story and communicate it clearly. My team and I will be right here when you're ready to design a brand that feels as good as it looks.

Not at that growth stage yet? My 2-minute monthly emails are a great start if you want to learn how to build a lasting brand. Zero spam. Unsubscribe anytime.

Email Address

Free resources and brand dictionary

Get clarity on your brand

I’m not sure if you're ready to transform your brand, but most founders can decide after the call. What happens next is a 15-minute conversation with clear actionable insights for making you unignorable.

Book a clarity call

© Luka Kopajtic

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