Blog

Luka Kopajtic Studio

Works Process Contact

Blog

2024

Getting started

Hit the ground running.
Blog Collection

How to add posts to your blog.
Projects Collection

How to add projects to your portfolio.
Work Collection

How to add work experience.
Markdown syntax guide

Get started writing content in markdown.
MDX syntax guide

Get started writing mdx in markdown.

2023

Year sorting example

Nano groups posts by year.

2022

Draft example

Setting draft flag to true to hide this post.

Branding
made clear

Transparent process refined for the past decade. Scalable team of specialists instead of slow agencies. Clarity instead of guesswork. Ready to launch a brand the world talks about?

€2000 investment and a 4-week timeline

€2000 and 4 weeks

Reserve your spot

1. Brand workshop

We start with a 2-hour hands-on workshop to explore your challenges. We uncover what makes your story unique and how to position you. After the workshop, you get access to your custom Notion dashboard where you can track all next steps and deliverables in one place.

2. Strategy guidelines

A solid strategy multiplies the impact of everything you do. Insights from the workshop and research are packed into a 10-page strategy PDF that explains the foundations of your brand's positioning and sets a clear path to long-term ROI.

3. Vision boards

Your strategy is connected to visuals with 2 distinct visions so we can quickly align on brand direction. We refine the look and feel that best supports your goals and growth, locking in a new brand identity that feels unmistakably you.

4. Logo system

We craft 2 memorable logo concepts. After a revision, your chosen logo is turned into flexible variations that work across every touchpoint. Your main visual element is designed to be seen and remembered, ensuring your brand stays top of mind.

5. Type and color

We define the core visual elements of your brand, including typography, colors, imagery, and textures that make everything feel consistent and intentional. The result is a clear visual language your audience can recognize instantly.

Typography and color palette

6. Identity guidelines

All your new brand elements are documented in a future-proof 30-page PDF and a simple 1-page cheat sheet. This gives your team a clear and practical reference for applying the brand consistently as your business grows.

Visual identity guidelines example

7. Social and web templates

Using your new guidelines, we design ready-to-use templates for social and a mockup of your website. This helps your designers and marketers move faster, stay on brand, and create high-quality content without starting from scratch every time.

Social media and website mockups

8. Brand support

(Optional. Custom scope)

All deliverables are organized in your dashboard, so your team can confidently execute the launch. For work beyond strategy and identity, our studio extends with partner specialists who can deliver print, motion, and websites.

Printed banner example

1. Story & Strategy

(One week. Fixed price)

Sadly, people don't care about your business. Luckily, they care about your story, and we're good at finding it. We use it to define a lasting strategy that gives you a map of your market and guides your business growth at every step.

Brand workshop

Research

Positioning

Strategy guidelines

Icon of visual identity

2. Identity design

(Three weeks. Fixed price)

Nice design alone doesn't sell. That's why we design your new identity as a mental shortcut to your unique story, rooted in strategy. The result is brands transformed from vague and forgettable into brands chosen first and remembered longest.

Vision Boards

Logo System

Type and color

Identity guidelines

Social and web templates

3. Brand support

(Optional. Custom scope)

For work beyond strategy and identity, our studio extends with partner specialists to create your perfect team. Leaner than agencies, faster than freelancers. Predictably on time, on budget, and on-brand.

Website Design

Print

Motion

Packaging

Portrait of Luka Kopajtic

Hey, I'm Luka Kopajtic. Welcome to the studio. For the past decade, I've helped founders craft their unique story and communicate it clearly. My team and I will be right here when you're ready to design a brand that feels as good as it looks.

Not at that growth stage yet? My 2-minute monthly emails are a great start if you want to learn how to build a lasting brand. Zero spam. Unsubscribe anytime.

Email Address

Questions? Answers.

If you need more clarity before you're ready to transform your brand, book a 15-minute intro call. You share your goals, we explain exactly how we can reach them together.

Book a clarity call

© Luka Kopajtic

Brand insights LinkedIn